For more detailed comparisons, let's look at nearby Chichester (a market town, similar to Horsham).

Visitors can park in Chichester for as little as 60p, or all day for a mere £3.50. So they can simply fill up the boots of thier cars, and then shop some more, and then relax, and have lunch, and then... well, the choice is theirs.

Or come to Horsham and do the same thing for £7, or get it wrong for a minute over the time limit, and face a £60 parking fine. One could wonder just who pays Horsham district councillors' salaries - perhaps the residents and businesses in Chichester, who are benefiting from their decisions?